MARKITHow it works
We outlined several steps to predict customers’ reactions with our saas platform. Each step is explained specifically below.
Create a new analysis
Click the “Upload” button in the left column of your analysis dashboard. Follow the instruction to upload an image of a marketing material or a screen shot of your landing page.
See your results
Now you have access to a variety of data from your marketing material. You can select heatmap, vision map, and area of interest (AOI) you created on the top of the page.
Select your area of interest
Click on the AOI button and enter the creating AOI mode. Then, you can click on the image and drag a box around the area you want. Once you create that box, you can calculate the audiences' attention in the area of your choice.
Visualize area of interest
Click the back button to quit AOI mode. Then you will be directed back to the analysis page. You can visualize the amount of attention your selected area gets and the memorability score of the selected area.
Conduct an A/B test
In the left column of your analysis page, you can find “New Test”. Then, select the two designs you with to compare or you can upload new designs. You will be directed to the A/B testing page automatically.
