We help you predict and understand customers’ behaviors.

Our Story

In modern marketing, a perfect understanding of customers is the key to success. However, traditional customer research through interviews and surveys is often biased, and new approaches such as neuromarketing experiments are often costly and time-consuming.

At Markit.ai, we believe that there must be an unbiased, fast, yet low-cost way of understanding customers. We are obsessively passionate about it, and have brainstormed and tried many potential solutions.

Finally, we have created an AI predictive analytic platform to achieve our goal innovatively

Our appraoch

We combine machine learning (ML) technology with the theory of neuromarketing. Our pre-launch analytic platform allows you to accurately predict customers’ reactions.

Machine learning models

54k+

Images learned by machine learning

~90%

Average prediction accuracy

10s

Rapid prediction speed

Want to learn more about the technology?

What technology do we use?

We use multiple machine learning algorithms to predict customers’ memorability, emotional response, and attention distrbution when they first see the image.

How accurate is it?

All of our predictions are ~90% accurate by comparing prediction on images outside the training datasets to the ground truth.

How deep learning works?

All of our prediction models are trained based on deep learning that learn the visual features from the datasets until they can make accurate predictions on images not included in the training datasets.

Imagine a child is learning to distinguish dogs and cats. The child points to one and says, ‘cat!’. The child’s parent immediately provides feedback: ‘Right’ or ‘No, that’s a dog.” After enough feedback, the child eventually forms an internal mental model of how to label different objects in the world.

Why it is accurate?

We use the state of art datasets created by multiple research institutions including MIT and Facebook to test our models. Our models are trained on approximately 54000 images from eye tracking, emotional response, or memorbility studies.

Our core values

We are embedding these in our everyday operations

Customer is the king

Your satisfaction is the goal of our company, and we will try our best to pursue that.

Work with integrity and honesty

We are transparent and trustworthy with our team, customers, and all end-users.

Challenge ourselves to improve

We never cease to improve our products based on customers’ feedbacks.